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Aspiring designer, Virginie Bourhis, approached me to help her develop a brand for her new business venture - high end shoes for the fashion conscious woman.
At the core of what she wanted her brand to stand for was a feminine, sexy and fun attitude. She also wanted her brand to feel provocative, stylish and sophisticated.
The solution focused on the creation of a monogram made up of Virginies initials. This was combined with a sophisticated colour palette and a timeless use of typography.
Scope of work: Identity, stationery, digital.