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The look and feel of the new Lingerie section was based on high end fashion photography combined with sophisticated editorial content. A major focus for this part of the site was the official face for M&S Lingerie, Rosie Huntington-Whiteley. Bespoke content was created around her designs and in turn her promotion of the products and updated weekly.
Trend spotlights, style edits, top tens and animated giffs all helped to create an engaging and immersive experience for the viewer.
Scope of work: UX, Art direction and editorial