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The dedicated beauty section of the new M&S website needed to follow a similar look and feel to the already existing style and fashion pages. A consumer journey was developed with content including face care, hair products and perfume in combination with more editorial content focusing on reviews, recommendations, hints and tips.
The end result was a clean and contemporary feel, using high end photography in combination with attention grabbing headlines and copy.
Scope of work: UX, branding, Art direction and editorial design.