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As part of the evolution of the 'Style & Living' section of the new M&S website I was asked to develop new concepts for the hub pages and a section called ‘Trend Spotlight’.
The idea behind the ‘Trend Spotlight’ was to invite leading experts from the world of fashion, interiors and beauty to hand pick an edit from the latest M&S collections. This section of the site was updated weekly with unique and engaging content. This added an outside in perspective on what was hot, helping to inform and inspire consumers in a more objective manner.