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In keeping with new brand guidelines Aberlour wanted a new global website to a create an online presence for the brand.
As the website was to be a global platform we wanted the user to understand Aberlour as a brand with a strong heritage, a broad range and encourage them to discover more using simple navigation techniques.
The website was designed using a simple navigation menu with sharp content, for easy use by consumers.
Since launch the Global site has had 88,705 unique visitors from organic search, whilst in France Aberlour has strengthened its market share when compared to its main competitor Glenfiddich.
Scope of work: Design, digital, assisted art direction of photography.