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Chivas Regal tasting programme was designed in an original and interactive way, highlighting the skills needed to craft Chivas Regal. It was essential to develop a global programme with local market implementation in mind.
‘Luxury of Time’ was a brand education programme that worked across the Chivas Regal range and was used by all brand ambassadors across the globe to bring the brand to life in an easily digestible way.
The concept for the programme was delivered along with supporting items in a tool-kit format, such as an interactive presentation, tasting mats and a special edition of ‘The Watch’ coffee-table book as the perfect VIP gift.
Scope of work: design, print, digital.