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As part of evolving the new M&S website we developed a fashion and lifestyle editorial online publication with carefully curated content published daily. The look and feel took its inspiration from high end fashion media presenting content in a premium yet accessible manner, with a multichannel approach for optimal display on all devices.
The end result helped deliver a more engaging and ongoing conversation with the consumer, modernising the brand, increasing sales and building stronger brand equity.
Scope of work: UX, Art direction and editorial design.