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Circle is a full-service creative agency specialising in building brand communications. Having been in existence for over 15 years its brand needed to evolve to better reflect the businesses new position in the market place with a growing and more diverse client base.
The central idea for the new brand was taken from the companies name. Circles broken down into segments of colour became a metaphor for the 360 nature of the business offer. The colours used were bright yet sophisticated adding life and energy to the brand. This was then applied to the companies website, stationery and B2B communications.
Scope of work: Identity, stationery, internal communications, digital.